Facebook's business model is heavily dependent on collection of information of users for the purpose of serving targeted advertisements.
This results in huge profits for the company. However, two of her former employees WhatsApp announced their own social network, an entity that promises to be completely different from Facebook.
The HelloApp is the brainchild of Neeraj Arora and Michael Donohue, who worked for WhatsApp before and after the messaging platform was acquired by Facebook. The new service claims to be "the first relationship network," according to an official post on the app's blog. What does this mean;
"Imagine your online friends are your real friends. Imagine that your feed is not full of people and posts that you do not like ", the publication says. "Imagine scrolling through important moments and seeing what you want to see - not what the algorithm wants you to see. Imagine not as a product. ”
HalloApp claims that privacy is an integral part of the service, keeping in mind the early days of the WhatsApp app. The service will use your phone number for registration, there will be end-to-end encrypted talks and it will use your contacts.
However, the company states that it does not collect "additional data" from your phonebook. In fact, the platform states that it does not collect, store or use your personal information.
Most importantly, it will not display ads. Instead of ads, administrators plan to provide additional features at a low cost.
The app has some basic features, with four tabs at the bottom (homepage, groups, chats, settings), a shortcut for adding a new post or pictures, and two icons at the top (one for inviting contacts to the app and one for menus activity / alerts).
HalloApp is available for download on devices Android and iOS. But would you use this service?
