Η Breathe Luxury, will auction the domain name holiday.com later this year. The company cites holiday.com as the "holy grail for the tourism industry", and it is expected that there will be great interest from travel companies wanting to take over management.
The company says it believes holiday.com "has all the attributes to be the No.1 leading travel brand and a special - unique online platform for serving vacationers around the world.”
As the Telegraph says, Breathe Luxury has already received many 'bonuses for dmain but rejected them by choosing to place an auction on World Travel Market of London, a B2B industry event to be held on November 5.
If it reaches the expected price (the company expects its price to reach $34,5 million), holiday.com should be one of the most expensive domains ever sold, along with insurance.com which was bought for $35.6 million and privatejet .com which cost 30.2 million.
