"Holy war" against her Google wanted to say Steve Jobs, The founder of Apple, as evidenced by his email.
The data has now come to light due to the evidence that Apple submitted to the court in the context of the trial against the Samsung for disputed smart phone patents. In 2010, when he sent to his top 100 executives his notes on the agenda for the following year, 2011, he made this "war" a top priority. Explaining the meaning of the term, the - now deceased - Steve Jobs pointed out that Apple should compete with Google in every possible way. In addition, it sounded the alarm that Apple would remain attached to its old choices for too long.
It is indicative of his then assessment that both Google and Microsoft have advanced ahead of technology but have not yet fully realized it. In addition, Steve Jobs has suggested to his trusted associates to connect all Apple products closely to each other in order to "further encapsulate" customers in the company's ecosystem. It is worth mentioning that Apple is known for its secrecy. As analysts point out, due to its many judicial litigation over its intellectual property issues, documents are revealed that reveal the real views of its executives on competition.
Στο ηλεκτρονικό του μήνυμα του 2010 ο Steve Jobs αναφέρεται στο προβάδισμα των Google και Microsoft στην τεχνολογία, πιθανώς εννοώντας το λογισμικό νέφος (cloud). Τον Οκτώβριο του 2011 η Apple υιοθέτησε το iCloud, το οποίο συνιστά διαδικτυακό κόμβο της εταιρείας για όλες τις συσκευές της. Η εν λόγω τεχνολογία προσφέρει τη δυνατότητα στους χρήστες των συσκευών της Apple να μπορούν να τις συντονίζουν και να τις συγχρονίζουν ηλεκτρονικά. Τότε, το 2010, ήταν ήδη σαφές πως το functional Google's Android program, which Samsung puts on its smartphones, would dominate the market. Hence Steve Jobs warned that Apple would not advance if it stuck to iTunes' strategy of coordinating its devices.
Source: kathimerini.gr
