In the context of CES 2016, Huawei announced strong business results and rapid annual growth for the Consumer Business Group (CBG). Huawei's annual revenue exceeded $ 20 by 2015, recording an increase of 70% compared to 2014. In addition, recording sales of 108 million smartphones 2015 - 44% more than last year - Huawei is China's first record maker of such size.
Huawei is growing in global markets and conquers the top of smartphone brands in China
With the launch of 108 million smartphones 2015, Huawei established its position among the three leading companies on the market, while greatly reducing the gap with competition. Huawei also holds "the reins" of the highest market share in China since March of 2015, during which it launched two premium smartphones, P8 and Mate S. Along with the dynamic development in China, Huawei managed to score great success in international markets as well. In Western Europe, Huawei has maintained a strong presence in the market for high-end smartphones (mobile phones costing € 400-500). At the same time, the company was among the top three market share holders in Spain, Italy, Belgium, Switzerland, Portugal and others.
Additionally, the company continued to increase its brand's brand awareness, conquering a number of achievements in this area:
Huawei was ranked 88 in the Interbrand List with Top 100 Global Brands, climbing 94's 2014 position.
Huawei has been named 70 the most precious brand in the world, according to BrandZ 100.
According to a report from the internationally recognized IPSOS research institute, Huawei has taken the lead in increasing its brand's brand awareness by jumping from 64% (2014) to 76% (2015), as more than 75% of consumers are aware of Huawei smartphones.
Brand awareness has increased significantly in European countries, from year to year: Portugal (87%), Italy (82%), Spain (79%), Netherlands (73%), Germany (68%).
As Huawei's recognition grew in strategic markets internationally, the NPS in 47 increased, giving Huawei the third place in the world.
Τα προϊόντα της Huawei όπως το P8, το Mate 7, το Mate S και το Nexus 6P έτυχαν θερμής receptionς στις παγκόσμιες αγορές κατά τη διάρκεια του 2015:
International shipments of the P8 reached 4.5 million units, while the device won significant accolades such as the "Best Recommendation Award" from the Northern European Ljud & Bild, "White Gold Award" from the Danish Tech-Test, "Recommended Product Award" from the top Norwegian website, Dinside.
More than 7 million Mate 7s were shipped in 2015, and the device was awarded "BEST of IFA 2014" and recognized by Android Authority, GSM Arena and Tom's Guide.
The shipments of Mate S have surpassed 800.000 items within 4 months of its release, in 48 countries in Asia and Europe. The model also won 9 awards internationally, including "BEST of IFA 2015" by Global Technology Media GIGA and AndroidPIT.
The Huawei Nexus 6P, built together with Google, displayed tremendous momentum in North America, as it was exhausted within a month of its release.
Internationally, the Nexus 6P went on sale in more than 60 countries, gaining great popularity and excellent press reviews in a short period of time. It was also one of the finalist models in the "Holiday Season Recommendation", "Editor's Choice" and "Best of 2015", receiving positive reviews from numerous media outlets, demonstrating Huawei's unparalleled expertise in technological development, product design and construction quality.
Huawei Focuses on Winning Collaborations and Innovation for the Future
Huawei's amazing business performance is due to the company's huge investment in Innovation and Research & Development. Huawei has set up 16 research laboratories around the world and in areas such as China, Germany, Sweden, Russia and India. In 2014, Huawei invested 14.2% of its annual revenue in Research & Development, securing 76.687 patents, 18.000 of which related to Huawei devices.
Huawei has applied its proprietary innovative technology to its new devices, giving consumers the opportunity to experience a unique user experience. For example, Huawei invested $98 million in 3 years and established a research team in France for the first proprietary ISP for Mate 8, enabling users to take better photos with faster focus, greater sharpness and color accuracy. In addition, the Press Touch technology that first appeared on the Mate S broke the tradition of two-dimensional touch control and ushered in a new era of human-machine interaction. Also, Huawei's Fingerprint 2.0 technology increased the recognition speed by 100%, while the mode Knuckle gained ground among users.
Στο CES 2015, η Ηuawei συνεργάστηκε με κάποιες από τις μεγαλύτερες Companies στον κόσμο, για να προσφέρει εκπληκτική εμπειρία χρήσης στους καταναλωτές:
Huawei has worked with Swarovski to launch the Huawei WATCH Jewel, the world's first smart watch designed for women. The HUAWEI WATCH Jewel features 68 SWAROVSKI ZIRCONIA gems on the dial while its strap is made of genuine Italian leather combining elegance with functionality.
Huawei joins forces with Harman Kardon, the leading audio company for the M2 10.0 tablet, to offer a top device in the video / audio market.
Huawei Nexus 6P, built in partnership with Google, has prompted Huawei to be among the world's leading brands, as the design and quality of the device surpassed previous Nexus releases.
In the automotive industry, Huawei has partnered with top manufacturers such as GM, the Volkswagen and PSA Peugeot Citroen, to integrate 4G functionality into future vehicles.
Huawei turned to the smart home market, launching Huawei Lite OS, an advanced smart device with a standard protocol followed by Hilink, and developed partnerships with more 60 companies such as Haier, Midea, Skyworth and Broadlink.
Finally, Huawei placed special emphasis on incorporating fashion elements into cutting-edge technologies. In this context, he collaborated with Vogue magazine, during the Milan Fashion Week, Mario Testino, a world-renowned photographer, and the top models Karlie Kloss and Sean O'Pry, who appeared in a promotional film for the company.
2016, Huawei will continue to maintain the winning synergies by creating links with leading companies from various industries to create mobile devices and smart home and cloud services. Through advanced technology, innovation and collaboration, Huawei will continue to provide state-of-the-art technology products and unlikely user experience to its consumers.
