Η Apple Lossless Audio CODEC (ALAC), could not leave the field of virtual and augmented reality unexplored, at a time when the rest of the industry is already experimenting and moving forwardmarkets of the most promising technologies.
Posting an Ad on 21 November at jobs.apple.com for a developer site to develop the user interface environment and VR / AR applications, was the occasion to open a new round of discussions about the adequacy of existing technology.
Apple was granted a patent in September 2013 for a mask similar to its own Oculus Rift, although the description doesn't mention the term Interactive reality. Αντ'αυτού, η Αpple περιγράφει την μάσκα της ως μια συσκευή για «ατομική προβολή πολυμέσων».Η συζήτηση για την εικονική πραγματικότητα αναθερμάνθηκε μετά το καθιερωμένο ετήσιο συνέδριο της Google το 2014. Οι προγραμματιστές έφυγαν με μια συναρμολογούμενη μάσκα εικονικής πραγματικότητας, το Google Cardboard and the urge to deal with the development of related apps.
Facebook Inc. proceeded to acquire Oculus Rift, Sony announced the "Morpheus" project. Despite developments in the field, the creators of the Oculus Rift headset recently appealed to Sony not to risk releasing a product with the gravitas of its brand before fundamentals are resolved problems in the response of the system.