The Instagram confirmed today that it will launch a live streaming app. It was only a matter of time.. In an interview he gave to Financial Times, Instagram Managing Director Kevin Systrom said:
"Live is really exciting for us. I think it can enhance what we do. If I want to strengthen the relationship with someone I love, streaming video is a great way to be closer to them. ”
For now, no one knows when we'll see the new feature, but pictures that leaked earlier show that the streams will appear in the carousel of Stories. See the image leaked below:
That particular feature, another way that uses Instagram to differentiate itself from Snapchat after copying Stories, but also a way to improve its services with additional features.
Of course no one knows if Instagram stream will work with Facebook. How; When posting an image for Instagram, it will also post on Facebook by default, but not the other way around.
Instagram could promote any live video to Facebook or vice versa but there is currently no suggestion to suggest it.
In any case, live video seems to be a natural extension of the application.