After the release of iBeacon in iOS 7 Apple has started enabling Bluetooth in advancechoice with each subsequent update (i.e. iOS 7.0.3, 7.0.4, 7.0.6 and 7.1), according to a new report.
Few of course have noticed it, or at least it has not been noticed by those who have only the device and do not deal with safety and technical details. Forbes Kashmir Hill reporter has decided to look at the issue with Greg Sterling, who is a senior analyst at Opus Research.
"It's a crucial point here. "Without Bluetooth, the iBeacons will not work." Indeed, the most likely reason why Apple continues to enable Bluetooth on iOS 7 users seems to be related to iBeacon, which helps retailers market productbased on the needs of their customers.
Sterling says, "There's a lot of noise around building technologies that detect sites. The problem is that retailers are asking for a lot of information from consumers, and of course we do not know if the retailers are the NSA. "
However, the analyst is not worried. If nothing else, he sees it as a new way for customers to familiarize themselves with a retailer's offerings and as a more effective way for the retailer to sell the products of.
Some users worry that enabled Bluetooth will empty their battery, but Bluetooth 4.0 specifications are too low power consumption.
It seems that the analyst is not very interested in the conspiracies that are circulating and believes that Apple has "new ideas on how the technology could be used", of course, looking mostly at the convenience of shopping.
The question is: who can trust the big tech companies anymore?
