Apple's generosity, in its new device iPhone SE seems to have been underappreciated by many. The iPhone SE isn't flying off the shelves like the company might have hoped, but it looks like Apple has figured out a way to get the most out of the device.
By reusing a range of spare parts from older iPhone models, Apple has greatly reduced the price of iPhone SE (especially if you do not buy it from Greece). This is the finding of the IHS following the dissolution of Apple's new iPhones SE.
According to the IHS, an iPhone SE of 16GB that Apple sells for $ 399 costs $ 160. This means that every device that sells the company earns $ 239.
If customers now choose the version of 64GB, which is sold for $ 499, Apple earns an extra $ 89, that is, a total of $ 328.
Not at all bad for an iPhone that consists mainly of older parts.
“iPhone SE represents an amalgamation of three generations of iPhone – iPhone 5s, iPhone 6 and iPhone 6s – delivering something completely new,” said Andrew Rassweiler, senior director of cost benchmarking services at IHS.
"Despite its physical resemblance to the iPhone 5S, the resulting product is far superior. In fact, the only major changes that the iPhone SE has compared to the iPhone 6s are the smaller size and lower screen resolution. ”
What helps Apple earn so much money is that component prices are constantly falling. When Apple released the 5S iPhones, the cost of the 4 inch screen was for Apple over $ 40, while the same screen on iPhone SE costs about $ 20.
