Ο Juan Enriquez on TED Talks made an original connection in four different ones issues: big data, tattoos, immortality and the Greeks.
Ο Enriquez was his founding director Harvard business School Life Sciences Project, and has published many papers on both technical and sociological issues. Former Chief Executive Officer Urban Development Corporation Mexico City and head of staff. Today she is Managing Director Excel Medical Ventures, a venture capital company, as well as its president and CEO Biotechonomy, a research and investment company that helps finance new genomics businesses.
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Well, let's take four issues that obviously go together: large volume data, tattoos, immortality and the Greeks. Correctly;
Now, the thing about tattoos is that, without words, tattoos really do speak. So you don't have to say much. And tattoos tell us many stories. If I may ask a random question, how many of you have tattoos? A few, but not most. What if Facebook, Google, Twitter, LinkedIn, mobile phones, Foursquare, Yelp, Travel Advisor, all the things you deal with every day turn out to be electronic tattoos? And what if they provide as much information about who and what you are as any tattoo would?
What has come to happen in recent decades is this kind of cover that exists as a head of state or as a great celebrity, is applied to you every day by all those people who write in Tweet, blogging, follow you, watch the poetic your score and what you do to yourself. And electronic tattoos also shout. And as you think about the consequences of this, it is becoming more and more difficult to hide from them, among other things, because it's not just electronic tattoos, it's the recognition of a person getting better and better. So you can take a photo with an iPhone and find all the names, though, again, sometimes errors are made. (Laughter) But, that means you can in a typical image of a bar like this, take a photo of, for example, that of the press, learn the name and download all the records (about it) before you articulate a word or talk to someone, because they all prove to be completely coated by electronic tattoos.
Έτσι, υπάρχουν εταιρείες όπως η face.com που τώρα έχει περίπου 18 δισεκατομμύρια πρόσωπα διαδικτυακά. Ιδού τι συνέβη σε αυτή την εταιρεία. [Η εταιρεία πωλήθηκε στο Facebook στις 18 Ιουνίου 2012…] Υπάρχουν άλλες εταιρείες που βάζουν μια camera like her — this is not related to Facebook — they take a picture of you, they associate it with social networks, they find that you really like wearing black dresses, so maybe the person in the store will come and say, "Hey, I have five black dresses that will look amazing on you."
And if Andy was wrong? This is Andy's theory. [In the future, everyone will be world famous for 15 minutes.] What if we reverse this? If we are anonymous only for 15 minutes? Well, then, because of the electronic tattoos, maybe you and all of us are closer to immortality, because these tattoos will be kept much longer than our bodies. And if that is the case, then what we have to do is get four lessons from the Greeks and one lesson from a Latin American.
Why the Greeks? The Greeks, therefore, have been thinking about what happens when gods, people and immortality come together for a long time.
Lesson 1: Sisyphus. Do you remember him? He did something horrible, he was forever condemned to push his rock over, he would sink, push him up again, sway again. It is like your reputation. Once you get this electronic tattoo, you will be uploading for a long time, so as long as you visit these pages just watch what you publish.
Second myth: Orpheus, a great guy, captivates everyone around him, a terrific host, a great singer, lost his beloved, fascinates everyone on the way to the underworld, the only person who charmed everyone in the underworld, charms the gods of the underworld , they release their beloved by not seeing them until they go out. So he walks out and walks and walks and can not resist. He looks at it and loses it forever. With all this data out there, maybe it would be a good idea not to look back in the past to the ones you love.
Lesson Three: Atalanti. Stunning runner. He challenged anyone. If you won, you were married. If you were, you were dying. How did Hippone get it? Well, she had all these lovely little golden apples and when she was headed, he was flying a small golden apple. He was overtaking him and he was flying a small golden apple. She continued to be distracted. Eventually, he won the race. Just remember the purpose of all these small gold apples as they come and find you and want to post them or write to the Tweeter or send a message late at night.
And then, of course, there is Narcissus. No one here could ever be accused or familiar with Narcissus. But, as you think of Narcissus, do not fall in love with your reflection.
Last lesson, from a Latin American: This is the great poet Jorge Luis Borges. When he was threatened by the thugs of the Argentine military junta, he turned and said, "Oh, come now, how else can you threaten, except from death?' The interest, the real interest, would be to threaten someone with immortality. And with that, of course, we are all threatened today, because of electronic tattoos.
Thank you.
