Kaspersky Lab presents it Kaspersky Internet Security - multi-device 2016, the new version of the flagship of its consumer products, which is already available in Greece.
Kaspersky Internet Security - multi-device 2016 was specially designed to protect what is most important to users, such as privacy, data, digital identity, money and the device itself.
The new solution includes upgraded technologies, ensuring users are protected, regardless of how they use their devices online and the platforms they choose (Windows, OS X or Android). In addition, a series of news characteristics have been added to protect user privacy.
As the survey showed Consumer IT Security Risks 2015, the number of Internet users concerned about online privacy has increased significantly over the past year. 67% of European users worry that someone could gain access to their personal files, while 60% fear that there may be programs on their devices that collect information. That's why 46% said they don't trust their webcams, which could be used to spy on the owners of a device.
Based on the above issues, security solutions should find new ways to ensure user privacy. The new version of Kaspersky Internet Security - multi-device 2016 has been developed with this in mind, incorporating new technologies for privacy protection.
Social networks, advertising and data analytics companies often request information about users' search activities, their locations, search history, etc. They access this information through the program tourς και μπορούν να τις μεταπωλήσουν και να τις χρησιμοποιήσουν για να προβάλλουν στοχευμένα διαφημιστικά μηνύματα στον χρήστη.
The tool private Browsing αφαιρεί αυτά τα δεδομένα από την κίνηση του Διαδικτύου και αναφέρει τυχόν «μπλοκαρισμένα» αιτήματα στο χρήστη μέσω ενός ειδικού plugin, το οποίο είναι διαθέσιμο για Mozilla Firefox, Internet Explore και Google Chrome. Η τεχνολογία της Kaspersky Lab διαφέρει από τα άλλα εργαλεία που βρίσκονται ενσωματωμένα σε προγράμματα περιήγησης. Η νέα λύση δεν αποτρέπει απλώς τον εντοπισμό των χρηστών μέσω αρχείων cookies και δεν περιορίζεται στην ενημέρωση των ιστότοπων ότι ο χρήστης δεν επιθυμεί να μεταδώσει δεδομένα που θα μπορούσαν να συμβάλουν στην monitoring of his movements. It really guarantees that this data will only stay on the device.
Another common issue is to incorporate additional extensions into a device without knowing the user when freeware is installed on it. These changes could affect the browser's homepage and the default search engine, or install additional plugins and / or extensions, etc. In addition, network and system settings could be modified without the consent of the owner of the device.
All of these elements may invade the privacy of the user, as some plugins and extensions can also collect information about users and their online behavior and use these items for various purposes.
Function Change Control* Identifies any process attempting to introduce such changes, reports the incident to the user, and asks whether or not this process is explicitly allowed.
"The protection of privacy is an inalienable right of everyone, be it in the real world or in the virtual world. That's why, at Kaspersky Lab, we do everything we can to protect everything that is valuable to our users – their personal files and their privacy – from digital criminals and other curious Internet visitors.
Of course, these measures are most effective if users follow safer Internet browsing practices, such as protecting their devices and accounts with strong passwords, avoiding "downloading" files from untrusted sources, and implementation regular checks for digital threats on their computers," said Peter Aleshkin, Head of Consumer Product Management for Emerging Markets of Kaspersky Lab.
In addition, the updated tool Privacy Cleaner helps remove all traces of the user's activity from a Windows computer as well as removing browser history, the list of the latest documents opened, etc. In turn, Webcam Protection prevents the images from being intercepted by the webcam , alerts users when it is accessible from legitimate applications and provides the ability to prevent any access to it.
As the landscape of digital threats is constantly evolving, Kaspersky Lab recommends users regularly updating their security products with the latest releases to ensure that they have all the new and advanced security tools installed. In this context, Kaspersky Internet Security - multi-device 2016 includes free automatic updates and upgrades, and remote management can be done remotely through My Kaspersky account personal account.
* Change Control is off by default. It can be activated when setting the product.
