Kaspersky Lab: More than half (57%) companies worldwide admit that the digital security incidents they had in the past year had a negative impact on their reputation. 
The average cost of damage to the reputation of small and medium-sized businesses exceeded $ 8.000 per incident, while the loss for large businesses exceeded $ 200.000. These were the findings of one research held by Kaspersky Lab and B2B International in 2015, with the participation of more than 5.500 IT executives from 26 countries around the world.
In a highly competitive environment, successful businesses are not only reliant on their profitability and the quality of their products or services. Customer and partner trust can bring higher profits to a business, while a "flawless" reputation plays a key role in consolidating confidence.
Loss of consumer confidence in a business often leads to lower profits or to worse or even extreme impacts sometimes (eg bankruptcy).
Reputational damage directly depends on whether the incident becomes public knowledge. 19% of European respondents said that information σχετικά με ένα περιστατικό ψηφιακής ασφάλειας στην εταιρεία του είχαν διαρρεύσει στα Media and the fact had received publicity.
The extent to which damage to a company's reputation can be measured is measured by the amount the company is asked to spend to restore its image. One in four companies in Europe (24%) was forced to seek the help of external communication consultants. It is also interesting that businesses have begun to pay more attention to the concept of positive reputation over the last three years.
"Irrespective of how big or small a business is, damage to reputation can harm every business itself", Commented Konstantin Voronkov, Head of Endpoint Product Management Kaspersky Lab. “Under these circumstances, it is important to take all possible measures to ensure the protection of the Information. Comprehensive protection of every part of a company's technology infrastructure helps protect it from both information leak που προκλήθηκαν από εσωτερικούς παράγοντες, όσο και από εισβολές χάκερ στο network of ".
To provide multi-level digital security, Kaspersky Lab has a portfolio of solutions and services for every part of the corporate infrastructure. This includes end-to-end solutions such as Kaspersky Endpoint Security and Kaspersky Small Office Security, as well as specialized solutions such as Kaspersky Security for Mobile, Kaspersky Fraud Prevention and Kaspersky Security for Virtualization, and additional support services can make your protection even stronger.
