Televisions have recently become much cheaper than other products. Have you thought about why?
Modern TVs, with few exceptions, are “smart,” meaning they have software for streaming online content from Netflix, YouTube, and other services.
Μία από τις πλατφόρμες πολυμέσων, η Roku, εμπεριέχεται σε τηλεοράσεις που κατασκευάζονται από εταιρείες όπως οι TCL, HiSense, Philips και RCA. Υπάρχουν όμως πολλά περισσότερα λειτουργικά συστήματα: η Google έχει το Google TV, το οποίο χρησιμοποιεί η Sony, μεταξύ άλλων κατασκευαστών, ενώ η LG και η Samsung διαθέτουν δικό τους functional.
Smart TVs are just like machines search, social networks and email providers that offer us a free service in exchange for tracking us and then selling that information to advertisers who leverage our data.
These devices collect information about what you watch, how long you watch it, and where you watch it from. They then sell that data – which is a revenue stream that didn't exist years ago. There's nothing particularly secret about this, since data monitoring companies like Inscape and Samba proudly boast on their websites about the TV manufacturers they work with and the data they collect.
TV companies call this “post-market monetization,” and it means they can sell TVs close to cost but still make money in the long run by sharing viewing data.
In addition to selling your viewing information to advertisers, smart TVs also display advertisements. Roku, for example, displays a TV show or streaming service on its right side screen. This is a paid advertisement.
