End of MediaMarkt's presence in Greece, since 2005 when the German chain first came, as its integration with the Public that wants to develop its own brand in the household appliances category.
The consolidation that has gone through a thousand waves since 2019 is moving into the next phase, with the German brand gradually fading away, marking its departure from Greece. It is a move which aims to establish Public's presence in the white goods market, with creation "New Generation" stores, in the context of the transformation of the group.
Company sources they mention that there is none deadline for when the change will be finalized, however the German name will be a thing of the past from Greece, in a move that is considered imperative, as consumers have not yet realized that the two brands have been unified.
MediaMarkt's 13 stores are expected to play their part, as 10 of them will be part of Public's logistics hub development plan, which will further improve turnaround times delivery, allowing the company to grow services Next Day Delivery, while the company has also invested in large eCommerce warehouse facilities in Greece and Cyprus (40.000 sq.m.).