End of the presence of MediaMarkt in Greece, since 2005 when the German chain came for the first time, as its integration with Public, which wants to develop its own brand in the category of household appliances, is progressing rapidly.
The consolidation that has gone through a thousand waves since 2019 is moving into the next phase, with the German brand being phased out, marking its departure from Greece. It is a move that aims to establish Public's presence in the white goods market, with the creation of "New Generation" stores, in the context of the group's transformation.
Company sources they mention that there is no deadline for when the change will be finalized, however, the German name will be a thing of the past from Greece, in a move that is considered imperative, as consumers have not yet realized that the two brands have been unified.
MediaMarkt's 13 stores are expected to play their part, as 10 of them will form part of Public's logistics hub development plan, which will further improve delivery times, allowing the company to roll out its Next Day Delivery service, while the company has also invested in large eCommerce warehouse facilities in Greece and Cyprus (40.000 sq.m.).