VentureBeat said yesterday that it "caught" Microsoft displaying recommendations on Bing, encouraging visitors to use it Pickupsοft Edge όταν ο όρος search είναι για τον Google Chrome or Mozilla Firefox.
The recommendation appears at the top of the search results and states that "Microsoft recommends Microsoft Edge for Windows 10".
There is also a button that points to a page that explains the benefits of Microsft Edge.
It's clear that Microsoft is trying to convince Windows 10 customers to use Microsoft Edge and not some other program browsing, but the way he tries to prevent it doesn't seem to make sense.
It is logical to assume that most users are looking for another browser using Edge because they have no other browser and have already decided to download the browser they are interested in. So after they've already made the decision, it's too late for Micrsoft's recommendations.
The interesting thing here, however, is the extent that the topic took, because immediately after VentureBeat, the publication started to appear on many technology sites. It's as if everyone is waiting for Microsoft to make a mistake, perhaps forgetting that similar practices have been followed by others. Companies and even in a much smarter way.
If you compare Microsoft's efforts to "sell" its new product with Google's efforts to advertise Chrome, you will notice that Google is much more effective.
When you visit Google pages using another non-Chrome browser, a message may appear informing you that there is "a better way to browse the web".
The message is prominently displayed on Google's pages, such as the search page, and is a major reason why Chrome has managed to spread in a very short space of time since it was released for the first time.
If you compare the two marketing efforts, you will notice differences. Google displays the ad without "reading" what the user is looking for, while Microsoft displays it only (and only once) when someone searches on Bing for Chrome or Firefox.
The company has no recommendations for using Micrsoft Edge to users visiting the Microsoft.com page, unlike Google that advertises Chrome almost all of its services.
After that, we have to say that competition offers better products to the consumer, and if one blames Microsoft for advertising, it has probably forgotten Google and its ads, or something else is happening.
