They are then asked to implement their craziest idea: for example, to stay with the underwear in a department store, just like a few days ago a young lady.
Other recent examples include a woman who entered a supermarket riding a horse, a skateboarding youngster on a highway and a student who consumed large amounts of alcohol in a packed university amphitheater.
Some of his company encouraged his act. Others had warned him that the "game" was extremely risky, but he had told them he had to "show who the boss is." The police confirmed that they were aware of the video but added that the causes of 20ron's death are unknown.
His stepfather raised an article on the Internet, referring to another tragedy caused by Neknominate, commenting: "Everyone should stop immediately." It is speculated that Bradley had consumed a quantity of jeans equivalent to 30 shots in the two minutes of the video. Then he caused other friends to "overcome" his success.
Parents in despair
In recent weeks, British parents have discovered one after another that their children are part of Neknominate's sick chain.
"A few days before my 15 son recorded me on a video and uploaded the mix of alcoholic beverages he consumed through his boot on the Internet. He had mixed frozen beans and a raw egg with half a bottle of vodka "is the testimony of the father of a British teenager.
The mother of an 19hron from Scotland was shocked when her son had lost consciousness and was cluttered on the couch of their home. He had previously participated in a Neknominate tour.
The woman decided not to stay with her arms crossed: upload the photo of her blunt son on Facebook to raise public awareness and bring the social network in front of her responsibilities. Facebook, however, replied that it can not block the videos of the "game" participants as they do not violate the terms of use of the service.
The phenomenon
The term Neknominate was invented by teenagers in Australia and New Zealand, who started uploading videos on the Internet that show them drinking large amounts of alcohol and then doing bizarre or dangerous acts (eg drinking drinks through toilet bowl).
The phenomenon was immediately "foolish", but it did not soon become part of a global culture among young people from Australia, the US and Britain. The relevant team created on facebook brought together thousands of likes in just a few weeks.
Those who responded to the challenges
- Ross Cummins, an 22-time Dublin DJ, died on Saturday 1 February from excessive alcohol consumption during a Neknominate challenge.
- Steven Brooks, an 29-year-old from England, died in Cardiff on Sunday of February 9 after drunk two bottles of vodka.
– Isaac Richardson, 20 years old college student, collapsed on February 8 in London after drinking a cocktail of whiskey, vodka and white wine.
- Bradley Ims, 20 rugby player, drank 30 denim teapots with tea. Died on 10 February.