According to company analyses Netmarketshare Microsoft and Yaho have a worldwide share of 10,81% and 3,52% respectively, with Google being at 54%!
They are the "gateways" to the Internet for millions of users around the world, but also one of the main economic activities for the Internet giants that have developed or managed them. The reason why search engines are used to find specific information within the vast amount of global web data simply by typing the appropriate "keywords". Words that, on the other hand, are the managers of "starvation" auctioning to those businesses that want to advertise related products, so that their listings appear next to the search results.
These advertising campaigns "translate" into billions in profits for the three companies whose services have the highest usage rates worldwide – Google, Microsoft and Yahoo, with the latter using its Bing "search engine" for this purpose Microsoft. Thus, given that, for example, Yahoo this year had revenues of 428 million dollars in just one quarter, and more specifically from April to June, it is natural that the "war" of search engines continues unabated, with the aim of even greater market shares.
In this "war", one of the weapons is the upgrades of the "axes", with the addition of functions that make them more and more useful. Thus, Google has updated the search application it has developed for the iPhone and iPad, making it easier to access the history of searches and integrating it with maps, so that one can find directions to their destination, without having to "open" the application corresponding to this service. At the same time, it accelerated the display of the desired web page for those who search from the program Chrome browser for Android mobiles, minimizing the time it takes to display from the moment the user selects it.
Από την άλλη πλευρά, η Microsoft προχώρησε σε αλλαγές στη web έκδοση του Bing, ώστε μια σειρά από πληροφορίες να είναι πιο εύκολα προσβάσιμες από τους χρήστες. Τέτοιες πληροφορίες αφορούν τηλεφωνικούς αριθμούς, ώρες λειτουργίας καταστημάτων και οδηγίες πλοήγησης, οι οποίες εμφανίζονται με τη μορφή καρτών στο πάνω μέρος των λίστας αποτελεσμάτων, για να είναι άμεσα ορατές. Θυμίζοντας τις αντίστοιχες cards που χρησιμοποιεί και η Google, ο συγκεκριμένος τρόπος προβολής χρησιμοποιείται τόσο στις αναζητήσεις από υπολογιστές όσο και από φορητές Appliances. In addition, Microsoft has integrated into Bing 'Pulse 2.0', a sophisticated online polling tool, which can be used by any individual or company (eg a TV station) who wants to conduct an online poll on an issue.
However, just taking PCs into account, Microsoft and Yahoo have a global share of 10,81% and 3,52% respectively, according to analysis firm Netmarketshare. Which means they have a long way to go to get close to 54%, which corresponds to Google's "search engine". That's why Microsoft's strategy also includes using its other popular products to promote it machine search. This began with the release of a cheaper variant of Windows for PC and tablet manufacturers, "Windows 8.1 with Bing", with the condition that the machines will be sold with its "search" in Internet Explorer by default.
More recently, in December, it began with the same purpose of exploiting Word by first introducing in its online version a small search window where Bing undertakes to give information about searches that the user will type. According to the company, this way, one can find the information they need without having to leave the text.
On the contrary, Yahoo has chosen to take advantage of the fact that, as many surveys have shown, it rarely changes the search engine in its browser, keeping it the same as the developers who have developed the browser. So, she came to a trade agreement with the Mozilla Foundation, for the next five years to be her default in her Firefox browser, not the Google search engine, as it has been up to now.
In Russia-China
Beyond Yahoo, the Mozilla Foundation also agreed with the companies behind the Yandex and Baidu search engines, so that the two "specimens" are pre-selected in the Russian and Chinese versions of Firefox, respectively.
The two specific machines have a relatively negligible global presence, but they are extremely popular locally. Thus, Yandex's share in Russia is 82%, while in Belarus and Ukraine 52% and 45% respectively. On the other hand, Baidu is currently focusing almost exclusively on Chinese, but it has a 81,7% in a user population that reaches 513 million.
However, the planetary "influence map" of any search engine may change over the next few years, as "Chinese Google", as Baidu has already been "baptized" by Western media, has already shown its intention to extend beyond China.
Proof of the fact that in the summer he gained an annex in Brazil, which launched Busca, a search engine in the local language.
Also, according to statements by Min Jiang's New Scientist, a professor at the University of North Carolina, she plans to give her "present" soon in Indonesia and North Africa.
The parallel with Google comes from the fact that the Chinese company is also investing in technologies that mimic the functioning of the human brain and will make its machine even more "intelligent", so that it can, for example, "understand" natural language and objects which can be seen in all sorts of images. In fact, for this purpose, he recently hired Stanford University professor Andrew Ng, who had started the corresponding Google Brain project on behalf of the American giant.
Source: kathimerini.gr
