According to the analysis company Netmarketshare Microsoft and Yaho have a worldwide share of 10,81% and 3,52% respectively, with Google being at 54%!
Είναι οι «πύλες εισόδου» στο Διαnetwork για εκατομμύρια χρήστες σε όλο τον κόσμο, αλλά και μία από τις κυριότερες οικονομικές δραστηριότητες για τους ιντερνετικούς κολοσσούς που τις έχουν αναπτύξει ή τις διαχειρίζονται. Ο λόγος για τις μηχανές searchς, στις οποίες καταφεύγει κανείς για να βρει συγκεκριμένες πληροφορίες μέσα στον αχανή όγκο δεδομένων του παγκόσμιου ιστού, απλώς πληκτρολογώντας τις κατάλληλες «λέξεις-κλειδιά». Λέξεις που, από την άλλη πλευρά, οι διαχειριστές του «ψαχτηριού» δημοπρατούν σε όσες επιχειρήσεις θέλουν να διαφημίσουν συναφή προϊόντα, ώστε οι καταχωρίσεις τους να εμφανιστούν δίπλα από τα αποτελέσματα της αναζήτησης.
These advertising campaigns "translate" into billions in profits for the three companies that the services they have the largest usage rates worldwide – Google, Microsoft and Yahoo, with the latter using Microsoft's Bing search engine for this purpose. Thus, given that, for example, Yahoo this year had revenues of 428 million dollars in just one quarter, and more specifically from April to June, it is natural that the "war" of search engines continues unabated, with the aim of even greater market shares.
Σε αυτό τον «πόλεμο», ένα από τα όπλα είναι οι αναβαθμίσεις των «ψαχτηριών», με την προσθήκη λειτουργιών που τα κάνουν ολοένα πιο εύχρηστα. Ετσι, η Google εκσυγχρόνισε την εφαρμογή αναζήτησης που έχει αναπτύξει για τα iPhone και iPad, διευκολύνοντας την πρόσβαση στο ιστορικό των αναζητήσεων και ενσωματώνοντας σε αυτή τους χάρτες, ώστε να μπορεί κανείς να βρει οδηγίες για τον προορισμό του, χωρίς να χρειάζεται να «ανοίξει» την application που αντιστοιχεί σε αυτή την υπηρεσία. Παράλληλα, επιτάχυνε την εμφάνιση της επιθυμητής ιστοσελίδας για όσους κάνουν αναζητήσεις από το πρόγραμμα tours Chrome for Android mobiles, minimizing the time it needs to be displayed from the moment the user selects it.
On the other hand, Microsoft has made changes to Bing's web version so that a range of information is easier to access by users. Such information refers to phone numbers, shop opening hours, and navigation instructions, which are displayed in the form of cards at the top of the results list to be immediately visible. Remembering the corresponding cards used by Google, this viewing mode is used both in desktop and mobile searches. In addition, Microsoft has incorporated into Bing the "Pulse 2.0", a sophisticated internet polling tool that can be used by any individual or company (eg a TV station) wanting to conduct an online poll on a topic.
However, just taking PCs into account, Microsoft and Yahoo have a global share of 10,81% and 3,52% respectively, according to analysis firm Netmarketshare. Which means they have a long way to go to get close to 54%, which corresponds to Google's "search engine". That's why Microsoft's strategy also includes using its other popular products to promote the search engine. This began with the release of a cheaper variant of Windows for PC and tablet manufacturers, "Windows 8.1 with Bing", with the condition that the machines will be sold with its "search" in Internet Explorer by default.
More recently, in December, it began with the same purpose of exploiting Word by first introducing in its online version a small search window where Bing undertakes to give information about searches that the user will type. According to the company, this way, one can find the information they need without having to leave the text.
On the contrary, Yahoo has chosen to take advantage of the fact that, as many surveys have shown, it rarely changes the search engine in its browser, keeping it the same as the developers who have developed the browser. So, she came to a trade agreement with the Mozilla Foundation, for the next five years to be her default in her Firefox browser, not the Google search engine, as it has been up to now.
In Russia-China
Beyond Yahoo, the Mozilla Foundation also agreed with the companies behind the Yandex and Baidu search engines, so that the two "specimens" are pre-selected in the Russian and Chinese versions of Firefox, respectively.
The two specific machines have a relatively negligible global presence, but they are extremely popular locally. Thus, Yandex's share in Russia is 82%, while in Belarus and Ukraine 52% and 45% respectively. On the other hand, Baidu is currently focusing almost exclusively on Chinese, but it has a 81,7% in a user population that reaches 513 million.
However, the planetary "influence map" of any search engine may change over the next few years, as "Chinese Google", as Baidu has already been "baptized" by Western media, has already shown its intention to extend beyond China.
Proof of the fact that in the summer he gained an annex in Brazil, which launched Busca, a search engine in the local language.
Also, according to statements by Min Jiang's New Scientist, a professor at the University of North Carolina, she plans to give her "present" soon in Indonesia and North Africa.
The parallel with Google comes from the fact that the Chinese company is also investing in technologies that mimic the functioning of the human brain and will make its machine even more "intelligent", so that it can, for example, "understand" natural language and objects which can be seen in all sorts of images. In fact, for this purpose, he recently hired Stanford University professor Andrew Ng, who had started the corresponding Google Brain project on behalf of the American giant.
Source: kathimerini.gr
