Adobe launches Photoshop Camera, a free mobile app that can modify your photos with an array of intricate face filters
Adobe today released a new application that is called Photoshop Camera, which is packed with a range of sophisticated filters that can change your face and the world around you. Some of the filters are really impressive: many recognize the sky behind you and replace it with perfect clouds or a magical moon. Another puts you in a world of black mirrors and a third makes you look like a comic book.
The app is available for free and works on both iOS and Android. Photoshop Camera has nothing to do with Photoshop other than the fact that the two they are about the photos and that both are applications.
You can do some basic photo editing, adjust contrast, exposure, saturation and so on, but you're usually meant to take a photo and then filter it. If you want to make adjustments, there is a magic wand button that automatically invites the changes for you, so you do not have to worry about the actual settings. The application can not record video, which is very bad because the effects would be much more fun.
The tricky task for Adobe is to get users to use their application instead of the many filters available within social applications that people are already opening, every day. Photoshop Camera looks great, but Adobe basically competes with any social media application as there are many great filters in Instagram and Snapchat.
But Photoshop Camera is really a fun app to play with. When you open it, you'll find half a dozen or so filter options, most of which have many variations. For example the filter Spectrum, which has different versions, which can split your image into several color spectrums, give you some geometric space, or cover you with stripes. But face filters tend to be quite complicated.
Adobe plans to add more filters over time, some of which will work with specific artists and creators.
For Adobe, the goal is also to introduce users to its large applications through smaller and less complex applications, in the hope that they will eventually turn some of them into professional paid tools.
