Goods with forged labels are known to everyone, as they are marketed from Rolex fake watches up to corn flakes.
Of course companies go after fraudsters as a fake or a tampered one product it can ruin their reputations, which in some cases, took centuries to cultivate.
So we have the smart bottle of cognac by the distiller Rémy Martin. Rémy Martin and Selinko Digital Innovation Company have developed the Rémy Martin Club Connected Bottle, which certifies that the bottles you buy are not opened.
The Rémy Martin Club Connected Bottle uses technology NFC developed by Selinko. The technology uses an tamper-proof NFC tag embedded in the bottle's sealing cap.
The company reports that this label is based on ANSSI-EAL4 + bank encryption technology + asymmetric encryption that provides security equivalent to that of passports and bank cards.
Using an Android smartphone app, the buyer can use their phone and the app will show them if the bottle is 100 percent from a safe source and still sealed.
"The Rémy Martin Club Connected Bottle not only guarantees the authenticity of the product, ”Says Augustin Depardon, Executive Director of Remy Martin.
“But it also allows us to communicate directly with our consumers, who enjoy our products. Our communication can now be fully aligned with our customers' preferences for optimum relevance. ”
The Rémy Martin Club Connected Bottle will be available originally only in nightclubs in China. Later we will see it everywhere.