In an interview he gave to Forbes CEO and co-founder of Snapchat Mr. Evan Spiegel explained why he chose to reject the $3 billion that Facebook offered him to buy the service.
In accordance with Forbes, Spiegel, believes there are very few people in the world who can create one business, like Snapchat. “I think selling her company for some short-term gain it wasn't very interesting," said Spiegel.
When Facebook CEO and founder Mark Zuckerberg was trying to convince Spiegel to accept the deal, he reportedly told him in a meeting that Facebook was planning to launch a similar application in a few days. "It was basically like, 'We're going to put you down,'" said Evan Spiegel.