The Real Madrid CF and the Microsoft have signed an agreement aimed at accelerating the digital and technological transformation of the group.
This alliance, which makes Microsoft a strategic technology partner of Real Madrid, will fundamentally change the experience enjoyed by members and fans of the team, providing digital services which will be accessible from anywhere and at any time through a wide range of devices (such as PCs, tablets, smartphones and wearables).
The agreement provides for a number of different initiatives and technological developments, which will be revealed in the coming months. These developments aim to promote Real Madrid as the team that will offer a comprehensive and streamlined online experience to its fans, paving the way for the digital transformation of the sports industry.
Ο Florentino Pérez, Πρόεδρος της Ρεάλ Μαδρίτης C.F., και ο Orlando Ayala, Corporate Vice President και Πρόεδρος, Emerging Markets της Microsoft, ανακοίνωσαν τη στρατηγική cooperation σε μια εκδήλωση η οποία πραγματοποιήθηκε στο στάδιο Σαντιάγκο Μπερναμπέου, στην οποίο συμμετείχε ο CEO της Microsoft, Satya Nadella, μέσω ενός βιντεοσκοπημένου μηνύματος. Η εκδήλωση μεταδόθηκε και σε ζωντανή, online connection, with the aim of informing Real Madrid fans around the world about the developments which are a point of reference in the history of both organizations.
"At Microsoft, we are committed to ensuring that people around the world make the most of every minute of their lives," Nadella said in a statement. By providing the right tools to people when they need them, amazing things can happen in order to communicate, create or even share what unites them. "We are excited to be able to provide these tools to millions of Real Madrid fans worldwide, thus contributing to their passion for football."
Mr Ayala emphasized the importance of the agreement for the club's fans: "Today is the beginning of a long journey together for Real Madrid and Microsoft, with the aim of bringing the team to a complete digital revolution. This new era translates into an unprecedented personalized experience for fans. which will allow millions of fans around the world to enjoy Real Madrid with passion from anywhere, anytime and on any device. "
The fans of the group, the protagonists of the deal
The first step in the collaboration between Real Madrid and Microsoft is to build a digital platform that will fundamentally change the way Madridistas can follow their team and share their common passion. Through innovative technologies, Real Madrid fans will be able to access content and exclusive digital services, whether they are in the stadium, at home or anywhere else. Fans will improve their communication with them players and the team, gaining an even more personal, direct and exciting experience.
A range of online services will provide a rich experience for tracking matches such as virtual access to the court before, during, and after each race by selecting the content they want to see when they want to see it and from anywhere. The aim of this technology initiative is to show Madridistas as the protagonists of their own experience, enabling them to both watch the content they want and create but also share it with their friends on social media and other digital channels.
Services and devices
This agreement also provides the use of services and devices, such as Surface Pro 3, by players and coaching staff as key professional tools, aiming to improve team efficiency and performance. In addition, new internal communication and collaboration solutions will be adopted, as well as the latest technology trends, such as cloud computing or big data.
The two organizations will cooperate in the exchange and improvement of access to useful information and knowledge, as well as with technology application them at a competitive level. At the same time, the possibility of creating relevant research programs in collaboration with Microsoft Research will be evaluated.
Source: kathimerini.gr
