The ability to "perceive" the look of the wearer has Tobii Glasses 2– the new generation "smart" glasses system of the company Tobii, which is active in its field eye-tracking.
As its creators report, Tobii Glasses 2 gives researchers the possibility of "really objective" and "profound" glimpses of human behavior in every environment, as it shows exactly what the user is looking at in real time. "The discreet, lightweight design with unobstructed lateral vision ensures natural behavior and research validity" refers to the device's website.
The benefits of eye-tracking, as pointed out by Tobii Glasses 2 manufacturers, include drawing conclusions about what attracts interest, understanding decision-making processes, observing instinctive reactions that go beyond the user's consciousness and accurate observation of visual behavior in real time.
“Tobii Glasses 2 is designed for use in the real world. THE team Our design team created the ultra-lightweight and easy-to-use head unit to ensure testers feel and feel comfortable. The head unit weighs only 45 grams" emphasize its creators.
The system incorporates what Tobi calls "Live View" and "True View": in the first case, it is the ability to observe, wirelessly and in real time, exactly where the user is looking at. In the second, it is about looking at the user's attitude towards his vision, including the regional.
The system uses the company's advanced XNUMXD eye model technology, which guarantees high performance even in case of fast movementof the user's eye or head.
As a first step, glasses are intended for research use, but this technology is of particular interest to the field of advertising and marketing, due to the benefits it could bring about the conclusions about consumer habits.
According to Mashable, the company plans to open the year Tobii Glasses 2 and the accompanying software for interested developers with an SDK (software development kit) to follow in October.
