Warner Bros paid sums of money to users of YouTube to positively review Shadow of Mordor.
Η The FTC (Federal Trade Commission) has accused the Warner Bros that he paid YouTube users to make positive reviews on Middle Earth's video: Shadow of Mordor. The complaint refers to Warner Boss's online marketing campaign 2014 related to the game.
According to the Commission, Warner Bros had demanded that those who had been hired at that timesee PDF file) a video to promote the game. Requested this video to 'not show errors or malfunctions that may exist" and "not have negatives comments as for the company". The video had to be promoted on Facebook and Twitter. Although the Commission did not announce the list of YouTubers that Warìer Boss used, it said that the user PewDiePie is one of them.
It is worth noting that the Shadow of Mordor won eight of the nine DICE awards. The Warner Bros. probably did not even need to pay people to get good reviews.