Ads in Windows 10 are now standard, with Microsoft insisting on displaying them despite the negative reviews.
Users call them ads, but Microsoft has never used the term to describe content that appears occasionally in Windows 10.
Ads appear on your devices in the Microsoft Store and in various Windows 10 applications, based on a unique identifier that is automatically generated when you install the operating system and sign in to an account.
This ad ID uses data collected by your system, such as the applications you install, to serve as many relevant ads as possible to your system.
Microsoft he says:
Windows creates a unique ad ID for each user on a device, which application developers and ad networks can then use to provide more relevant in-app ads. When the ad ID is enabled, apps can access and use it in the same way that websites can access and use a unique identifier stored in a cookie. Therefore, application developers (and the ad networks they work with) may associate the personal data they collect about you with your ad ID and then use that personal data to provide you with more relevant ads and more. personalized experiences in their applications.
In Windows 10, the ID used for ads is turned off, so only targeted ads are blocked. We mention "only" because this method will not generally prevent ads from appearing on your computer.
Here are two ways to turn off Ad ID in Windows 10:
Disable from Settings
You can turn off Ad ID from the Settings app. Simply follow the route: Settings - Privacy - General.
On the right side of the screen, there is an option called Allow applications to use ad ID… blah blah blah. Disable the setting.
Windows 10 Group Policy Editor
The second method is available on systems running Windows 10 Pro. We will enable a policy that is available in the Group Policy Editor.
Open Group Policy Editor by typing gpedit.msc into the search. You will need an administrator account to make changes.
Then follow the path below:
Computer Configuration - Administrative Templates - System - User Profile
In the right pane, there is a policy called Turning off the advertising ID or Turn off the advertising ID. Double-click to change the setting.
"This policy setting disables the ad ID, preventing applications from using the ID for experiences in different applications. If you enable this policy setting, the ad ID is turned off. "Applications cannot use the ID for experiences in different applications," the policy description states.
By default, this policy is disabled, and all you have to do is enable it.