Windows 7 or Windows 10? Windows 10 currently runs on more than 20 percent of the world's desktop computers, and Microsoft's biggest challenge still appears to be convincing those using Windows 7 to upgrade.
Some time after the release of Windows 10, Windows 7 is still the desktop operating system that uses 50% of world market share according to third party data.
Windows 7 support ends in 3 years, but Microsoft knows very well that it could go through what it's still going through with Windows XP again if they still exist users who have them installed on their computers and don't upgrade despite the obvious security risks.
So the following news should not be a big surprise:
Microsoft has already begun the attack against Windows 7, since in a blog post published in German version of the company page notes the differences of this old operating system compared to Windows 10.
In a nutshell, Microsoft says Windows 7 does not have the security features needed to deal with today's threats, while at the same time adds that Windows 10 has everything it takes to keep its customers secure.
"Windows 7 is based on an outdated security architecture," says Microsoft.
"Companies and users who do not upgrade from Windows 7 within the next three years face huge risks."
Microsoft immediately praises her home (not to fall flat) and reports that Windows 10 has security enhancements as part of the operating system. It also emphasizes that new hardware is specifically designed to work in this version. Continuing the company lists the new features of Windows 10, mentioning Windows Ink, Edge browser, and Cortana digital assistant.
No doubt, it will be difficult for Microsoft to convince Windows 7 users to upgrade to Windows 10, especially when you consider that most of them preferred to stay with this version by underestimating a free offer upgrades.
On the other hand, following the known aggressive moves of the company, the above news is another beginning of Microsoft's efforts to move users from Window 7. Let's say the company has already announced it will collects less telemetry data from Windows 10.
We expect these efforts to become more "apparent" in the coming months.