Recently, YouTube has donated donation cards for US users, allowing viewers to donate a small amount of money to a charity of the choice of the video creator.
The These cards allow creators to choose any “IRS-certified public nonprofit”. This money will be returned 100% to the selected organizations without the YouTube to keep part of them as a service.
Nonprofit organizations already had this feature in their videos, but now YuuTube creators make it easier by allowing ordinary users to help with their own videos as well.
Donation cards are against base minimally invasive. This is a pop-up window where you can click “away” to return to watching the video, or make a donation without having to leave the YouTube page.
Currently, the program is available μόνο σε χρήστες του YοuTube στις ΗΠΑ, αλλά η Google σχεδιάζει να ανοίξει το πρόγραμμα σε περισσότερες χώρες κατά τις προσεχείς εβδομάδες και μήνες, έτσι ώστε “δημιουργοί σε όλο τον κόσμο να μπορούν να βοηθήσουν μη κερδοσκοπικούς οργανισμούς”.