Hongmeng: Huawei recently announced a new brand name for its upcoming operating system that is supposed to replace Android and Windows on its devices.
The upcoming operating system was named Hongmeng, and appeared in documents from the Trademark Office of China's National Intellectual Property Administration, confirming that Huawei is developing its own operating system.
According with CGTN, the application was filed on August 24, 2018 and the Hongmeng trademark is valid from May 14, 2019 until May 13, 2029.
Huawei seems to have been waiting for the problems that occurred recently, and has established Hongmeng as a brand name since the summer of 2018. Huawei executives have repeatedly stated that they are developing an internal operating system to replace Windows and Android. So after the banning of Android by the United States government the company will probably accelerate growth.
Earlier this month, US President Donald Trump signed an order banning Huawei from using products from US-based companies, including Google and Microsoft, that provide the Chinese company with operating systems for its devices.
Hongmeng is supposed to replace both operating systems, and is reportedly being developed as a platform that will run on both smartphones and tablets.
According to Huawei executives, Hongmeng is expected to be launched in China this year, while globally it will be available by 2020.
The biggest challenge for Huawei, however, is not to develop an operating system, but to create an application ecosystem that will make its adoption attractive.
"It's not difficult to find a new operating system, but it's difficult to build an ecosystem for it," said Huawei founder and CEO Ren Zhengfei.
Hongmeng will have its own App Gallery (from Huawei), so users can access selected apps already available in this app store. Of course it will be a challenge for the company to expand its app store to become an alternative to the Google Play Store.