WordPress is a free and open source blogging software and publishing platform written in PHP and MySQL. It is often modified for use as a Content Management System (CMS or CMS). It has many features, including an architecture for additional features, and a template system. WordPress is used on more than 14% of the largest 1.000.000 sites. (information from WikiPedia)
It was first released on 27 May 2003, by Matt Mullenweg as a variation of b2 / cafelog. Any WordPress software comes with 3 or 4 free themes. Usually webmasters do not like them because they want to stand out (and they do it well).
Choosing the theme for your WordPress blog is a very important decision. The appearance of the site is often the only criterion for thousands of WordPress users.
But it should not be the only one. The first impression of the site comes second when the selection criteria comes in with a good SEO, and a decent load speed.
Optimization in search engine indexing is facilitated by the code of the subject, and unfortunately currently there are themes on the market that can be characterized as unacceptably insidious.
Below we will see what should have a proper theme for your WordPress website.
Let's start with the look and the formula.
Choose a topic that is close to what you are thinking of creating. If your goal is to create a personal website, buying a theme that has been developed to promote cooking recipes is totally irrelevant, even if you love the design.
To create a personal web site, thousands of themes are circulated, you just need to search until you find what you are doing.
Simplicity
There are themes on the market right now that pack all sorts of features: From woocommerce support, to buddypress templates, double and triple menus, huge footers, maybe at the right price you'll be able to find one with a ....swimming pool.
Do you really need all this?
Think about what is necessary for you. Lots and lots of features in a theme means complexity in the code. Complexity in the code means slow speeds, difficulty to modify and incompatibilities with programs tourand plugins.
Find a simple, clean code topic to which you can later add or remove (why not) what you want.
If you're not one of the code-makers, find a topic that meets your needs and does not contain any of the above.
SEO
A theme made by a graphic designer will certainly look impressive, but it will not perform as well as a theme developed by an SEO professional. Themes without schema and microformats markups, may have an appearance but will not help your site to rank searching results.
You can check if the topic you are interested in has been created for SEO from the following link:
https://developers.google.com/structured-data/testing-tool/
Generally:
Avoid supermarket issues, and choose trustworthy companies that apart from designers possess and knowledgeable of SEO.
Free WordPress Themes are often tempting but not perfect. No one forces the developer to continue the support.
Customize your theme with caution, or create a Child theme and change its lights. This way, the settings will not be broken with every new update of the theme.
Choose a responsive theme to display seamlessly on every screen size.
For closure:
Simplicity counts. Choose a simple clean code topic that you can edit later. If you do not know by coding ask for help from people they know. Erroneous parameterizations cause malfunctions.
If a topic is being bought to attract readers, the goal is completely wrong. Content is what counts, and in themes what counts is usually not visible with it eye.
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IGuRu.gr uses it Genesis framework and one Custom Child theme which we have developed for our needs.
