Ad blocking 2015 overall report: Οι advertisements they are always annoying, no matter how they are served or what form they take. We're sure many of you can't stand the pop-ups that pop up while reading something on a web page.
So it will be very natural if most of you have installed ad blockers or ad blockers to avoid such ads.
According to Business Insider, ads blocking software is on the rise. A recent report by PageFair and Adobe, revealed that ad blockers have seen a 41% increase in installs since last year, which also means there are many Companies ads you might miss too many.
In fact, the report claims that Ad blocking cost publishers about $ 21.8 billion in 2015!
Forecasts even say that 2016, this amount is expected to nearly double to 41.4 billion dollars.
This, of course, is no surprise, thanks to service efforts, such as EFF that recently released an extension which prevents spying by advertisers.
Apple's iOS 9 also has a feature in Safari that could also block ads.
Let's mention that two months ago, Google's Larry Page admitted that ads could be served better up in a way that would annoy users.
Perhaps this is the next thing all advertisers should think about.
Below is the percentage of Ad blocking in Greece. You will notice that it is very high, as it reaches 37%.