Google as we know it will no longer exist. The company is carrying out a reorganization under a new structure called Alphabet. Alphabet will be run by Google co-founders with Larry Page as CEO and Sergey Brin as President.
Η νέα εταιρεία χαρτοφυλακίου θα περιλαμβάνει όλες τις τρέχουσες ιδιότητες της Google, και η μεγαλύτερη φυσικά θα είναι η ίδια η Google. Ο Sundar Pichai θα είναι ο διευθύνων σύμβουλος, αφου θα πάρει προtreatment from his current role (Senior Vice President).
Google is reported to have shrunk slightly to pave the way for the new company, focusing on new developments that are different from Google's online engagement.
O Page αναφέρει σαν παράδειγμα projects όπως το Life Sciences, τα οποία αναπτύσσουν διάφορα προϊόντα όπως lenses επαφής ανίχνευσης γλυκόζης, to project Calico, τo οποία μελετά τους παράγοντες που επηρεάζουν τη διάρκεια ζωής των οργανισμών, το X Lab που ασχολείται με τα αυτο-οδηγούμενα αυτοκινήτα της Google, όλα θα γίνουν ξεχωριστές Companies under the Alphabet umbrella.
These changes will allow Google Alphabet to better manage products and areas that are not directly related.
Alphabet also allegedly will replace Google as a listed company. All Google shares will automatically be converted to the same number of Alphabet shares, and Google will become a wholly owned subsidiary of the new company.
And the two Alphabet's stock types will continue to trade as GOOG and GOOGL on Nasdaq.
What does this mean in the long run? Theoretically, the team's Mountain View collection will be able to focus on more ambitious plans, while improving existing products such as Google's right though a more focused portfolio.
As to the need to change the name: Google is very much associated with searching.
The company has long done many more things. Alphabet gives Pag and Brin the freedom to enter new fields without asking customers (and investors):
"Why does a search engine company make cars?"
