Although the previous year, the Apple Lossless Audio CODEC (ALAC), had a number of promotional campaigns, this year it did not promote any of them producthers as Valentine's Day gifts.
Over the last decade, every 14 in February Apple has always decorated it her online store with romance issues of its products.
This year, Apple no longer promotes its devices as gifts, and simply mentions the advertising campaign "Start something new” (Ξεκινήστε κάτι νέο) στην οθόνη καλωσορίσματος της online by clicking here her.
The Apple.com obviously it does to keep the hype start something new and perhaps thinks it's much more important than a similar romantic campaign.
One reason for this may be Apple's upcoming smartwatch. Apple may believe that this will keep visitors anxious about its wearable product.
Another reason is perhaps that this particular campaign was recently created and it is not logical to download it immediately, even for one day.
It's also worth noting that Apple has never used Valentine's Day to give discounts or some other kind of special offers.