Η Ευρωπαϊκή Επιτροπή ξεκινά μια έρευνα "εις βάθος" για την εξαγορά της εφαρμογής αναγνώρισης μουσικής Shazam from Apple. The European Commission's main concern is that the Shazam app will give Apple access to sensitive commercial data that it can use to assert itself against its competitors in the European Economic Area.
With this information, the European Commission states that Apple could directly target customers of its competitors Shazam application and take them to her Apple Music service.
"Ως αποτέλεσμα, οι άλλες services streaming μουσικής θα μπορούσαν να βρεθούν σε ανταγωνιστικό μειονέκτημα", σύμφωνα με το EU press release.
Meanwhile, the Commission is also looking into whether competitors of the Apple Music service will be harmed if the Shazam app directs its users to Apple, rather than to Apple Music competitors such as apps Spotify and Deezer.
The Commission has called for a deadline until September 4 to investigate the above concerns.
Apple announced the acquisition of Shazam a company based in United Kingdom last December.
The acquisition agreement of the company naturally serves many purposes for Apple beyond all that we mentioned above with Apple Music.
Shazam has a team that is specialized in training models, algorithms development and data management. With Shazam's know-how on data usage, we will see many applications of new technologies that serve Apple, such as a possible reinforcement of the Siri digital assistant.
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