Apple, along with the new iPhone 7, also introduced Apple Watch 2 (second generation), announcing that pre-orders for both devices will start on September 9 and after a week the shipments will begin.
Undoubtedly, the new Apple Watch 2 white ceramic is an eye-catching device.
"The Apple Watch Edition is a beautiful ceramic, embodying craftsmanship with a bright white chassis and all the incredible capabilities of the Apple Watch 2. Ceramic is one of the toughest materials in the world - four times harder than stainless steel "But it makes the Apple Watch Edition extremely scratch-resistant," the company said.
Of course everything has a cost. Although not made of gold, the white ceramic Apple Watch costs $1.249 at version of 38mm and $1.299 for the 42mm version. THE price it is almost the same as that of the iPhone 7 Plus with a 256 GB disk. 
These prices are only valid on USA as it is very likely that in Europe they are somewhat higher due to taxes.
If you're wondering, other watches are a bit more affordable:
Apple Watch 2 will cost 369 dollars, and Nike + will be available at the same price.
