Amazon on Thursday announced its own ChatGPT and DALL-E that it calls Amazon Bedrock.
Bedrock is one suite of artificial intelligence tools that will be able to help Amazon Web Service customers – businesses that run their business on Amazon's data servers – create chatbots, create and summarize text, and create and sort images based on instructions. 
While OpenAI's ChatGPT exclusively uses the GPT-4 language model, Bedrock users will be able to run specific tasks by choosing from a number of machine learning models the company calls "base models," such as AI2's Jurassic-21, Anthropic's Claude, Stability AI's Stable Diffusion , and Amazon Titan.
A content marketing manager, for example, will be able to use Bedrock to create a targeted advertising campaign on a new product line, feeding data to the bot so it can create product posts on social media, display ads and web copy for each product, according to an AWS publication.
A preview of Amazon's AI toolkit is already being used by select AWS customers.
So far, Coda, an AI document generation company used by companies like Uber and New York Times, are using Bedrock to scale their businesses, according to Amazon.
