Amazon on Thursday announced its own ChatGPT and DALL-E that it calls Amazon Bedrock.
Bedrock is one suite of artificial intelligence tools that will be able to help Amazon Web Service customers – businesses that run their businesses on Amazon's data servers – build chatbots, create and summarize text, and create and sort images based on instructions.
While OpenAI's ChatGPT exclusively uses the GPT-4 language model, Bedrock users will be able to run specific tasks by choosing from a number of machine learning models the company calls "base models," such as AI2's Jurassic-21, Anthropic's Claude, Stability AI's Stable Diffusion , and Amazon Titan.
A content marketing manager, for example, will be able to use Bedrock to create a targeted advertising campaign on a new product line, feeding the bot data so it can create product posts on social media, display ads and publication copy on the web for each product, according to an AWS publication.
A preview of Amazon's AI toolkit is already being used by select AWS customers.
So far, Coda, an AI document production company used by the likes of Uber and the New York Times, are using Bedrock to scale their businesses, according to Amazon.