BitTorrent Now: BitTorrent looks set to expand its cloud services portfolio with a multi-channel streaming platform video.
So the company today announced BitTorrent Now, a streaming service for music and video to be sponsored by advertisements. The new service will host content from content creators who sign up to the platform to distribute their work through BitTorrent Now.
The idea is that you will be able to discover independent and important artists on the platform and watch their content for free on multiple devices. Only you have to compromise with the ads. You'll also be able to pay for some albums and videos to skip the ads.
At launch of BitTorrent Now, Android, iOS and Apple TV applications will also be released.
It will be interesting to see if BitTorrent can attract many artists to its platform and if it can keep it for a long time. The company reports that artists will earn 70 percent of advertising revenue in their videos. Those who choose to make their work behind paygates will earn 90% of content sales.
BitTorrent has the technology to do this project reality. The hard part is creating a brand name that has very good quality exclusive content and can attract enough users because they can't find it elsewhere.
