The Ingenuity of advertisers often surpasses every imagination in order to promote products and to persuade consumers about their properties and characteristics.
In the case of waterproof Walkman of Sony, the promotional marketing product for New Zealand had an excellent idea to showcase their peculiarity.
How do you convince the public that a product is really waterproof? You sell it by putting it on inside a bottle water!
The bottled in a bottle of water MP3 players, such as bottled waters generally available from vending machines in public places as well as in gyms.
Source: e-pcmag.gr
