The phenomenon is quite well known. Scammers use celebrity fame to lure their victims.
The Hoax Slayer once again identified two messages claiming that Celine Dion has died. One of them claims to be from CNN and states: “h Celine Dion PASSED AWAY! Watch the whole video! Due to the content of this video, please be 18 years old and up. "
Another message states: “Hollywood Breaking News - RIP Celine Dion at 11 am on Sunday (20 Oct 2013), Celine Dion lost her life in a plane crash. ”
Of course, Celine Dion is not dead and there is no video. The links from publications these lead to a by clicking here where you will be prompted to install a application Facebook to view the video.
Once installed, the app will start resharing the Facebook message to all your friends' timeline.