With the launch of Chrome 71 last December, Google began filtering ads in North America and Europe into pages that displayed abusive ads.
Today, Google has announced that it will extend the ad filter to the rest of the world from 9 July to 2019.
In ad filtering, Chrome follows the standards set by Google for (guess what) the best ads. So the Google browser can determine if one website display abusive ads or not.
Examples of abusive ads include pop-up ads, autoplay videosproduction with sound, advertising banners that cover the entire screen and large sticky ads. A full list of the least abusive ads based on Google's Best Ads standards can be found below.
Today, the Coalition for Better Ads announced that it will be expanding its Better Ads Standards worldwide as of July 9, 19. As Chrome follows the same standards, Google decided to extend the feature to its browser on the same date to stay aligned with the Coalition.
For page administrators whose sites repeatedly display such types of ads, Google will alert them through Ad Experience Report. Administrators will then have 30 days to resolve them problems, otherwise Chrome will start cutting ads on the site.
"Chrome enforcing Coalition for Better Ads standards has inspired many website owners to improve their ad-serving experience in a way that benefits users," he said. Press release of Google.
At USA, Canada and Europe, website owners have made the changes to their page ads. As of January 1, 2019, two-thirds of all publishers that were out of compliance with the Better Ads Standards are now in good standing. Additionally, of the millions of sites we've reviewed to date, we filter out ads on less than 1%.
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