Comes Amazon's Fire TV

O γίγαντας του διαδικτυακού εμπορίου Amazon λανσάρει μια συσκευή των 99 δολαρίων που προβάλλει περιεχόμενο από το Διαδίκτυο στην τηλεόραση -και ίσως επιτρέψει στην εταιρεία να κατακτήσει μια βιομηχανία ψυχαγωγίας που μέχρι σήμερα αντιστέκεται σε κάθε απόπειρα εισβολής από τους μεγάλες players του Διαδικτύου.Το Fire TV, a black device that looks like an Apple TV, allows the user to watch movies and videos from Amazon's rich library, the first step in the company's effort to merge entertainment and shopping. Fire TV will also offer content from others services βίντεο όπως οι Netflix, Hulu και ESPN.Με το τηλεχειριστήριο Voila, το οποίο πωλείται ξεχωριστά, η συσκευή προσφέρει και βιντεοπαιχνίδια όπως το δημοφιλές Minecraft and more titles to come from Disney, Sega and EA.

In addition, Fire TV offers a voice search feature that allows users to say, for example, the name of an actor or a category of movies and see the results appear on the screen.

"War" in the living room

As the New York Times comments, Amazon's new attempt to conquer the living room pits it against established players such as Netflix, which offers a popular video streaming service, Microsoft and Sony that make game consoles, or even the cable TV company Comcast, which wouldn't want its customers to unplug the cable.

Meanwhile, Apple reports that it sold about 10 million Apple TV devices last year, while Google recently unveiled a peripheral that connects to the HDMI port of the TV and displays content from computers, tablets and mobiles.

«Because we already sell millions of decoders [other manufacturers] we learn what works and what does not"Said the vice president of Amazon Peter Larsen during the Fire TV show in Manhattan. The founder and CEO Jeff Bezos was absent.

Amazon, on the other hand, is not new to video. From 2011, it offers a video service for Prime subscribers and continues to build a large TV series and movies catalog.

The video box is offered to Prime subscribers for same-day product deliveries, whose price has recently risen from 79 to 99 dollars. Subscribers have surpassed 10 millions, most of them in the US.

Fire TV will become "instantly" available in US stores. It has not been clarified whether and when the device will arrive in Europe.

Source: tovima.gr