Η company «τρέχει» μία beta trial, στο πλαίσιο της οποίας οι συμμετέχοντες χρήστες λαμβάνουν οκτώ δολάρια τον μήνα με αντάλλαγμα την πρόσβαση σε έναν συνδυασμό λογαριασμών social media (Facebook, Twitter etc.) and data for credit/debit card transactions.
The personal data of Internet users have for many years been a "commodity" for many, which is very often acquired with less legitimate means. In the case of Datacoup's startup, the company aspires to make money by selling "conclusions" from personal data analysis - however, according to a report by MIT Technology Review, it may be the only one willing to pay for it.
The company "runs" a beta trial, in which participating users receive eight dollars a month in exchange for access to a combination of social media accounts (Facebook, Twitter, etc.) and data for transactions via credit / debit cards . The New York firm looks forward to revenue from companies that want to learn trends that can be identified through the analysis of this data - of course after removing any data that could lead to the identification of participating users.
The indirect "trading" of personal data is not new, as in many services there is the possibility of obtaining discounts or free services if the user allows the collection of data about their behavior. But Datacoup CEO and co-founder Matt Hogan says he's looking to give people more direct involvement in the process by selling information directly related to their Internet activities.
According to Hogan, about 1.500 people are enrolled in the beta trial, and within a few months the service will open for everyone. Although so far no data has been purchased by advertisers, the CEO of the company says the first talks were encouraging.
Source: naftemporiki.gr
