Significant growth in industries technologys, media and telecommunications, an international study foresees.
In particular, according to Deloitte's 13th Technology, Media and Telecommunications (TMT) Industry Forecasts 2014 report, the main trends for Technology, Media and Telecommunications (TMT) worldwide for 2014 predict sales of 10 million "wearable" products (watches, glasses, etc.), estimate that 50 million households will double their television subscriptions, that the total value of broadcast rights for the most popular sports events will increase by 14%, led by North American and European sports leagues soccer. Επιπρόσθετα, η έκθεση προβλέπει ότι τα phablets (μεγάλα smartphones που μπορούν να χρησιμοποιηθούν ως κινητά τηλέφωνα και ως tablets), θα ξεπεράσουν τις πωλήσεις των tablets κατά 25 δισ. δολάρια.
Also, global sales of smartphones, tablets, computers, TVs and game consoles will exceed 750 billion dollars in 2014, while smartphones, the major product of interconnected devices (with 375 billion US dollars turnover at 2014), are approaching a saturation point in most age groups, except for the 55 + age group.
2014, instant messaging (IMS) will cover approximately 70% of all text messages to be sent via mobile phones, but only 3% of the value of all text messages. Every day, 70 bits will be sent from mobiles, of which only 21 billion bills will be for traditional short text messages (SMS). Revenue from messages is estimated at about 100 billion US dollars this year, and as soon as 2 billion dollars will come from instant messaging services (IM) mobile phones. Worldwide, the volume of instant messaging and text messaging will grow, despite the fact that in some developed markets traditional short text messages (SMS) may be reduced.
In addition, 2014 will be the year of the so-called "baby boomers" (people born 1946-1964) of a consumer with its own challenges and opportunities. Driving baby boomers to take advantage of all the functions of their smartphones rather than simply using it as a traditional mobile phone is a great opportunity for mobile phone operators.
Οι φετινές προβλέψεις μελετούν επίσης και τα eVisits (ηλεκτρονικές ιατρικές επισκέψεις) και προβλέπουν ότι αυτές θα αρχίσουν να εξελίσσονται σε επικρατούσα τάση. Θα παρατηρηθεί ένα σημείο καμπής μέσα στο 2014 όσον αφορά την υιοθέτησή τους, εν μέρει λόγω της πίεσης που ασκείται για μείωση των ιατρικών δαπανών και τη βελτίωση της ιατροφαρμακευτικής φροντίδας, αλλά κυρίως λόγω των αλλαγών στον τομέα της technology και των τηλεπικοινωνιακών υποδομών.
For the media, the study foresees:
– Doubling of the subscription TVs- By the end of 2014 up to 50 million households around the world will have two or more pay TV subscriptions, with the additional subscriptions generating approximately $5 billion in revenue. An additional 10 million households will also receive a premium as part of the subscription them to another service, such as broadband.
- Sports broadcast rights - The value of sports broadcast rights will increase to $ 24,2 billion, an increase of 14% compared to 2013, which equates to an additional amount of $ 2,9 billion This increase in rights will be driven by new deals with top European football leagues and major North American sporting events.
- Television Measurements - The television measurements of television programs are expected to become more accurate, thanks to the introduction of hybrid measurement, which will include television viewing through computers, tablets and smartphones in total television viewing.
- Rights to use recorded music will increase - Revenues from the right to play and perform music in public are expected to exceed $ 1 billion for the first time. For the music industry's $ 16 billion, that's a significant amount.
News Room «Profitς »with information from ΑΠΕ - ΑΜΠ
