The Drops application, which aims to learn foreign languages in the form of a game, has reached 25 million users on its mobile and web platform.
The Drops, one game who tries to teach you foreign languages, it seems from the acceptance of the world he succeeds just fine. The company announced that it has reached 25 million users worldwide and has reached $10 million in revenue.
In 2020, Estonia-based Talinn has grown by 7,5 million users and is projected to reach a total of 30 million by the end of the year, according to CEO Daniel Farkas. By the end of this year, annual revenue should reach $ 10 million, a 13-fold increase from 2017.
"Το μεγαλύτερο πλεονέκτημα είναι ότι το Drops είναι ένα παιχνίδι, όχι ένα γλωσσικό μάθημα", δήλωσε ο Φάρκας. "Η βασική εμπειρία είναι ένα παιχνίδι, με κίνητρα και ανταμοιβές".
The application has five-minute lessons, where you try to answer questions correctly. Vocabulary questions are pronounced clearly and loudly by the application and you can answer them aloud.
The Drops debuted in 2015 and took off, garnering more than 900.000 downloads in its first year of operation. It continued to grow and so the company launched an application for Android in 2017. The company employs 23 people, mostly scattered throughout Europe. Drops now offers 42 languages along with Greek and adds about seven languages a year.
The Drops app is free for five minutes a day. But you can buy it premium app on iOS and Android for $8,50 per month with no time limit. The average user he uses it for about seven minutes a day.
Of course it's not the only one. Respectively programs and with many users are the Rosetta Stone and Duolingo.
