According to her CEO DuckDuckGo Mr. Gabe Weinberg, the agency has managed to increase its traffic by 600% since the NSA's actions were exposed by Edward Snowden (2013)
Η machine search was founded in 2008 and runs from Paoli, Pennsylvania. It prides itself on not recording information from its users.
Από τότε που ξεκίνησε η DuckDuckGo ανακοίνωσε την δέσμευση της για προστασία των προσωπικών data of its users.
So it has managed to win a large percentage of users who are particularly careful about their private lives, and have chosen a company that appreciates it more than Google, Yahoo, and Bing.
In an interview with CNBC, which focused on e-privacy, Mr. Weinberg revealed that his company has benefited greatly from the revelations of NSA's actions at 2013. According to Weinberg the traffic has grown more than 600% and since then 3 has grown by billions of search queries per year.
Citing a Pew study Research which showed that 40% of Americans prefer a search engine that does not track them, Mr. Weinberg estimates that his company could easily increase the numbers listed above in the future, and gain a larger market share than today search giants.
Weinberg said DuckDuckGo does not need to monitor its users for the search engine to work properly. In fact, it does not even have to.
Weinberg has reported that Google, Yahoo, and Bing are monitoring users, mainly because they offer additional functionality to other related services, or because they need information for more complex advertising offers.
DuckDuckGo's search engine profits are based on a classic advertising system that uses a keyword. The system is reported to be effective enough to keep the company alive.