Because h signalside of the road during a journey is not enough, Ford patented a new system that uses a vehicle's cameras to detect ads (on the road) and then display them on the car screen.
Roadside billboards are an effective way to make a hungry driver want to stop at the next fast food joint, or to convince them that they should pull off the road and visit a nearby mall. centre for some discount at Nike.
What is excessive in billboards is providing extra information such as a phone number, address or a website, as they are often not visible to a driver or passenger. Who can memorize such details while driving?
This is the problem that Ford is trying to solve with this new patented system.
Many vehicles now come standard with built-in cameras used for autonomous driving, safety or to provide the driver with an out-of-vehicle view to facilitate parking.
What Ford wants to do is use these cameras to collect information from billboards and then use image recognition to display a copy of the ad on a vehicle's screens. This will make it visible to the driver and passengers for a longer period of time.
The system will also intelligently analyze it content of the sign and will create links, either to easily call a phone number, or to display a company's website.
Ford could possibly work with advertising agencies or the Companies who are responsible for billboards.