Η European Commission announced its plans to regulate the policy advertisings, clarifying the responsibilities of online platforms, advertisers and policy advisors.
Presented today, the action plan? of the European Union and has three main pillars: promoting free and fair elections, strengthening media freedom informations, pluralism and countering misinformation.
"With the digital revolution in full swing, citizens need to be able to make choices and express their opinions freely," said European Commission President Ursula von der Leyen.
"Events must stand out from fiction and the free media, and civil society must be able to engage in an open debate free of malicious interference. That is why the EU is taking action to make our democracies in the EU more resilient. "
Specific obligations could be imposed on online intermediaries and advertising service providers, which would require compliance files, disclosure requirements, transparency of prices paid and targeting criteria.
However, this will be a slow process, and any change in the law could take years before it takes effect.
There are also plans to improve the EU's ability to deal with foreign interference, including the ability to impose costs on perpetrators. The Commission will issue guidelines to strengthen the code of conduct on disinformation next spring and create a stronger framework for monitoring applicationhis.