Παλαιότερα είχαμε αναφέρει για το συγκεκριμένο σχέδιο του Facebook: Είναι πραγματικότητα, το Facebook παρακολουθεί ακόμα και τους μη users του σε όλο τον Web.
Yes, you read that right. It's something everyone in tech knew, but with the move of the biggest social network, it seems to be official: There's nowhere to hide across the web, from marketing and advertising. Companies.
If you're especially paranoid about your privacy, the news probably won't make you happy. Facebook starting today (officially) will detect and distribute targeted advertisements from apps and websites to everyone, even if they don't have Facebook accounts.
To date, Facebook has targeted ads only for its users, but the largest social network reported that it needs extra data to make its ads better.
So Facebok announced on Thursday that the company has expanded its audience to its network, allowing publishers and developers to reach more people through Facebook's advertising.
So FB can now deliver interest-based ads to its users and non-users by using cookies through third-party Web sites that have Facebook plug-ins (like the Like button).
"We've designed these updates to comply with EU law. In particular, we've had feedback from people who use Facebook, as well as many privacy experts across Europe, to improve our cookies policy and the public's awareness of consent," says Facebook's deputy chief privacy officer Stephen Deadman.
The technique is very similar to those used by Google AdWords and other online advertising platforms that will help Facebook become a huge advertising company beyond its social network.
Facebook, on the other hand, says it does not sell the user's personal data to make money from advertisers. However, the company itself uses this data to earn from its own advertising network. Let's say the 2016 last quarter earned over 5 billions of dollars.
