That's it Facebook is reported to be near the launch of an advertising platform that could threaten Google's leadership.
Η Wall Street Journal states that Facebook will eventually (next week) show to the world what it has done with the Atlas Advertising Suite, a tool it bought from Microsoft last year.
The Ads Management and Measurement Tool will obviously start as a social network advertising platform to use to boost revenue and compete with Google at online advertisements. We should mention that the Google as everyone knows, in this area is considered a tough player.
The tool is designed to help businesses from all over the world to manage their campaigns and define their goals better. Considering the amount and type of information it collects Facebook from over 1,3 billions of monthly users, we can form a pretty clear idea of how this new platform will be a gold mine for those who intend to advertise.
It will be interesting to see if it is Facebook can really compete with Google.
