Μία από τις κεντρικές αξίες της εταιρικής κουλτούρας του Facebook είναι και η "δέσμευση" ή engagement στα Αγγλικά. Αλήθεια τι καταλαβαίνετε από αυτό;
What can Facebook mean when it comes to engagement at all levels? What are the levels? Commitment from senior executives to the last employee, to move to the next level, that of end user.
Facebook seems to be desperately looking for ways to engage its users more, although that's the goal of every websiteσελίδαs that aims at financial gains. Whichever page manages to keep its users the most online it is also more successful financially.
So the point is to find out the way.
Αν κοιτάξετε λίγο τα ranks στην Ελληνική διαδικτυακή σκηνή, θα απορήσετε με τις θέσεις που καταλαμβάνουν μερικές ιστοσελίδες. Ίσως να σκεφτείτε (και δικαιολογημένα) "μα καλά τι προσφέρει στο κοινό;"
If we do the same question for Facebook, we may find out how the company is trying to keep its audience longer in its interactive pages. Spam notifications are just one example.
Η προβολή περιεχομένου από τις σελίδες που αναφέραμε παραπάνω με τίτλους ειδήσεων (για παράδειγμα) που φωνάζουν "clickbait" αντανακλά την εμμονή του Facebook στην αφοσίωση, χωρίς φραγμούς και όρια.
We are talking about a kind of content that attracts people, even if they regret it because they once again scolded them.
Words wrenches σε τίτλους του τύπου "Καταιγιστικές εξελίξεις", "Σοκάρουν οι λεπτομέρειες", "Βόμβα στην σόουμπιζ" τραβάνε σαν μαγνήτες ένα κοινό που όχι μόνο δεν διαμαρτύρεται, αλλά υποστηρίζει ότι το Facebook είναι ένα μέρος που βρίσκει τα όλα νέα της ημέρας μαζεμένα. Στις ΗΠΑ, αυτό συνέβαλε σε ένα πολύ πολωμένο πολιτικό κλίμα, και παράνοιες για fake εκλογές.
Facebook's Facebook line is that it gives users what they want. And he does not lie. But casinos also give gamers what they want. Facebook hinders the equivalent of information about fast food, based on the addictive tendency of people to maximize the need for consumption of each boar. It is a perfectly legitimate business strategy, though it is not particularly gentle.
Zuckerberg argues that Facebook is a positive force in the world because it "gives more people a voice."
But I'm big enough to remember how the Internet was before Facebook. 2003, there were many ways for electronic expression. Facebook did not discover the online chat. It was not the first page to allow sharing photos and videos, and if it disappears tomorrow from the Internet, we still have many ways to make our voice heard.
What distinguishes Facebook from many other websites is its ruthless, and highly interesting, focus on growth. Every business wants to grow naturally, but some companies are trying to do it while retaining some values.
Facebook, on the other hand, appears to be only interested in promoting continued growth and, of course, greater end-user involvement.
Do you really think the fake news phenomenon will stop on Facebook? The drama sells, unfortunately, Facebook besides the pages that know the art of dramaturgists well, there are drama queens / kings.
As a member of the social network, you have to tolerate them all, while trying not to affect you.
Exit Facebook, block cookies and scipts, but you will not be able to stop it from watching or influencing you. Stupid arguments are magnified, politicians always have a balcony, and the group's interpersonal drama is streaming through every screen in every home.
I do not know how many people insist on using it, but if everyone stops writing on the social network for 30 minutes a day, they will definitely make my life and their lives better.
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