Facebook and IBM appear to be working together to develop and improve the way customized ads are used to better reach their users.
The two εταιρείες σχεδιάζουν να συγχωνεύσουν τα εντυπωσιακά τους δεδομένα καθώς και τα μέσα που χρησιμοποιούν προκειμένου να αναπτύξουν καλύτερες διαφημιστικές καμπάνιες για τους ενδιαφερόμενους, όπως αναφέρει το Fortune.
In this way, they hope to make the best use of personalized ads so that each user can get specific suggestions based on his needs and behavior on the internet.
The collaboration between the two companies is expected to be very profitable, given that both have the econditions για να κάνουν το ιδανικό marketing.
In order to achieve satisfactory results, both partners will make use of the information they can gather from their customers when interacting with them, as well as the data that Facebook can offer from specific comments, likes, as well as and any negative feedback that its members leave on the social platform.
You know what that means.
With a little help in parsing data from IBM having supercomputers, it will be easier for companies to target their future customers.
With this collaboration Facebook can now boast that it is the first company that IBM chose to include in project THINKLab, which aims to "solve the most difficult problems in the world."
With this collaboration, both companies are winning. Facebook will improve its targeted ads, which will allow advertisers to increase their profits (of course, and vice versa), and IBM, using collaboration data, will have greater profits through IBM Marketing Cloud.
This cooperation, as you understand, raises several issues of privacy. Blake Chandlee, vice president of Facebook partnerships, with an announcement tells users that they have nothing to fear for their private information such as names or emails, as they will not be sent for analysis.
Sleep peacefully…
