Facebook continues its efforts to make Messenger more profitable for the company. Today he said that it is going to start showing ads on platform of Messenger globally.
The largest social network has already tried ads on Messenger in Australia and Thailand. The results were very promising and so today, Tuesday, July 11, 2017, the company officially announced that the service will be available in Ads Manager and Power Editor for anyone interested in using it.
Although the new service was announced today, it may take a few weeks for it to function normally to promote advertisements to consumers globally.
Facebook is already a great promotional power. Earlier this year, the eMarketer research firm predicted that Facebook and Google could collectively have the 46% of online advertising up to 2018.
Advertising reportedly accounts for nearly all of Facebook's revenue. However, the company said in May that it expected strong ad revenue growth to slow during the duration this year.
And while Facebook does not expect large increases in ad revenue over the next few years, Messenger platform still offers many growth opportunities.
Over 1,2 billions of people use the social network every month and the use of messaging applications is expected to increase. Message platforms are also scheduled to start moving beyond simple social conversations and growing more frequently for business purposes.
